// Work / Gaming marketplace
VCGamers
Exponential user growth and platform retention, engineered.

- Client
- VCGamers
- Industry
- Gaming marketplace
- Discipline
- Optimization
- Region
- Southeast Asia
- Year
- 2022
- Services
- SEO/GEO · Google Ads Management · Loyalty Program & System · CRO
Condition
Grow our monthly active users through new features and campaigns.
The client’s brief
Traffic is just a metric; active users are an asset. VCGamers was looking to rapidly scale their digital platform and capture a larger share of the Southeast Asian market. To achieve this, they needed to stop relying purely on top-of-funnel awareness and start engineering a full-stack acquisition, conversion, and retention ecosystem.
Construct
We deployed our Optimization methodologies to turn their platform into a high-converting growth engine.

Search & Acquisition Domination
We executed aggressive SEO/GEO and Google Ads Management campaigns to command search visibility across targeted regions.

Conversion Rate Optimization (CRO)
Getting users to the site wasn’t enough. We implemented continuous CRO Management to remove friction, ensuring that new feature rollouts and marketing campaigns directly converted into active user sessions.

Retention Architecture
We engineered a custom Loyalty Program & System. This transformed passive visitors into a sticky, engaged community, creating a self-sustaining loop of repeat traffic.
Outcome
Massive regional scale. Unprecedented user growth.
- +332%MAU growthScaled to 441K monthly active users in 2022.
- +220%Traffic5.5M+ sessions in 2022.
- 176MSearch impressions4.16M clicks at an average position of 10.7.
- 85%Indonesia shareExpanding into PH 8.3%, MY 1.4%, TH 1.2%, VN 1.0%, SG 0.7%.


