// Work / FMCG
Si Umang
High-volume consumer activation campaigns, made frictionless.
- Client
- Si Umang
- Industry
- FMCG
- Discipline
- Development + Optimization
- Region
- Indonesia
- Year
- 2026
- Services
- UI/UX Design · OCR AI Development · Web & CMS · CRM Management
Condition
We want to run a lucky draw campaign that every customer can join easily from their phone.
The client’s brief
In the highly competitive Indonesian Fast-Moving Consumer Goods (FMCG) sector, customer engagement requires zero friction. Si Umang needed to launch a massive national “Merdeka” lucky draw campaign (running – ) in partnership with major retailers like Alfamidi. To capture data at scale, they needed to stop relying on tedious manual entry and start validating purchases instantly through an automated, mobile-first gateway.
Construct
We deployed our Development and Optimization methodologies to engineer a smart, high-conversion consumer touchpoint.
Mobile-First UI/UX
We engineered a highly accessible, mobile-optimized website allowing consumers to effortlessly participate directly from their phone browsers, bypassing app store download friction.
OCR AI Integration
We eliminated manual verification by developing a custom Optical Character Recognition (OCR) AI engine. Customers simply snap a photo or upload an image of their receipt, and the AI instantly validates the purchase to generate a lucky draw number (“Nomor Undian Beruntung”).
Centralized CRM & CMS
Behind the intuitive front end, we deployed a robust custom dashboard and CMS to process high-volume entries, manage the overarching CRM, and track live campaign analytics without server latency.
Outcome
Frictionless entry. Automated validation.
- SeamlessMobile consumer engagement
- AutomatedAI receipt validation (OCR)