Privacy Policy.

Welcome to if/else (“we,” “our,” or “us”). We operate as a digital transformation agency supporting international enterprises, innovators, and decision-makers across global hubs.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, interact with our digital platforms, or submit information through our “Contact Us,” discovery call, or project inquiry forms.

We are committed to protecting your personal data in accordance with global privacy frameworks, including but not limited to the General Data Protection Regulation (GDPR) for the European Union, the California Consumer Privacy Act (CCPA/CPRA) for the United States, the Personal Information Protection and Electronic Documents Act (PIPEDA) for Canada, the Privacy Act 1988 for Australia, and applicable data privacy laws in Indonesia, the United Arab Emirates, and other jurisdictions where we operate.

1. Information We Collect

When you interact with our website—specifically when filling out contact forms, requesting capability decks, or booking discovery calls—we may collect the following categories of personal data:

• Identity Data: Full name, preferred name, or professional title.
• Contact Data: Corporate or personal email address, phone/WhatsApp numbers, and physical or regional business addresses.
• Professional Data: Company or organization name, industry sector, company size, and specific project objectives or business briefs.
• Technical & Usage Data: IP address, browser type and version, time zone setting, operating system and platform, device characteristics, and browsing patterns on our site gathered via cookies and analytics tools.

2. Legal Basis and Purpose for Processing Data

We process your personal data only when we have a lawful basis to do so under applicable international laws. We collect and use your data for the following legitimate business purposes:

• Fulfillment of Inquiries: Responding to your project briefs, requests for capability decks, and booking requests for discovery consultations.
• Contractual Execution: Preparing proposals, statements of work, or service agreements when you engage our agency services.
• Business Operations & Optimization: Analyzing website traffic and form interaction metrics to improve user experience, security, and digital architecture.
• Legal & Regulatory Compliance: Fulfilling statutory record-keeping, tax, accounting, and legal obligations across our operating jurisdictions.
• Direct Marketing (With Consent): Sending updates regarding our services, technical case studies, or ecosystem news, where you have opted-in to receive such communications.

3. How We Share and Disclose Data

We do not sell, rent, or trade your personal data. We may share your information strictly under the following controlled circumstances:

• Internal Network & Subsidiaries: Within our operational ecosystem (including affiliated entities such as Driew House and strategic regional hubs) to service your project requests efficiently.
• Service Providers & Tech Stack: With trusted third-party vendors, CRM platforms, hosting providers, and cloud infrastructure services (e.g., Cloudflare, Hostinger, automated communication tools) bound by strict confidentiality and data processing agreements.
• Legal Authorities: When required by law, court order, or governmental regulation, or to protect the legal rights, property, and safety of if/else, our clients, or the public.

4. International Data Transfers

Because if/else operates as an agile global collective with clients and hubs spanning Asia, Europe, the UAE, Australia, and the Americas, your personal data may be transferred to, stored, and processed in a country other than your country of residence.

Where data is transferred across borders (such as from the EU/EEA to non-EU jurisdictions), we ensure appropriate safeguards are implemented—such as Standard Contractual Clauses (SCCs), adequacy decisions, or certified data transfer frameworks—to guarantee your data remains legally protected to the highest international standard.

5. Data Security Measures

We implement robust technical, physical, and organizational security measures designed to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include end-to-end encryption, secure cloud environments, restricted staff access controls, regular vulnerability patching, and secure API data transmission protocols.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. Contact form submissions and inquiry logs are generally retained for up to 3 years following our last active communication, unless a formal client relationship is established, in which case data is retained in accordance with our standard contract lifecycle and statutory accounting obligations.

7. Your Global Privacy Rights

Depending on your geographic location (such as the EU/EEA, California, UK, or other regions), you possess statutory rights regarding your personal data. These typically include:

• Right of Access: The right to request copies of your personal data.
• Right to Rectification: The right to correct inaccurate or incomplete data.
• Right to Erasure (“Right to Be Forgotten”): The right to request the deletion of your data under certain legal conditions.
• Right to Restriction of Processing: The right to limit how we use your data.
• Right to Data Portability: The right to transfer your data to another entity in a structured format.
• Right to Object: The right to object to data processing based on legitimate interests or direct marketing.
• Right to Withdraw Consent: Where processing is based on consent, the right to withdraw that consent at any time.

To exercise any of these rights, please contact our data team directly at the coordinates listed below.

8. Cookies and Tracking Technologies

Our website uses essential cookies and performance analytics to ensure secure navigation and evaluate site performance. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, disabling cookies may impact certain interactive functionalities of our site.

9. Updates to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our legal obligations, technical infrastructure, or business operations. Any updates will be posted on this page with an updated revision date.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how your personal data is handled, please reach out to our team across our global hubs.

Direct Privacy Inquiries: starthere@if-else.io